Digital391
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Fractional operations, sales & marketing

AI won't fix your business. An operator who knows how to use it will.

I step into the COO or CMO seat at growing companies, find where the money is leaking, and deploy the right systems, AI and otherwise, to stop it. You own the results. I own getting there.

Book a working session → Take the AI assessment
U.S. Army veteran Enterprise tech: IBM, Brocade Builder and operator

The approach

Most AI agencies sell you software you will never fully use.

Because the problem was never the software. The problem is a process that breaks the moment you get busy, a quote that sits for three days, a lead that never gets a second call, a number nobody in the building can actually see.

I don't start with the tool. I start with where your business is losing money right now, then I fix it. I use AI where it earns its place, and something simpler everywhere else. The AI is how I deliver, not what I sell.

That is the difference between hiring a vendor and hiring an operator. One ships you a system and leaves. The other sits in the seat and owns the outcome.

What I actually do

Three places the money leaks, and where I go to work.

Operations

The business stops running through your inbox.

I rebuild the workflows that bottleneck on you: quoting, scheduling, dispatch, reporting. The work moves without waiting on the owner to unblock it.

Deployed with: custom software, QuickBooks and field-tool integrations, and AI where it removes real steps.
Sales

Fewer good leads fall through the cracks.

I tighten the path from first contact to signed work: faster follow-up, a pipeline you can trust, and quotes that go out the same day instead of next week.

Deployed with: CRM cleanup, follow-up systems, and AI drafting that a human still approves.
Marketing

The phone rings for the right reasons.

I run the marketing that brings in the work you actually want: sharper positioning, offers that land, and a message your market believes coming from you.

Deployed with: positioning, content systems, and campaign tooling that fits how you sell.

Outcomes

What it looks like when an operator owns the number.

Real engagements, kept anonymous. The systems are mine to build; the results are theirs to keep.

A large landscaping company / multi-crew field operation
15 office hours saved every week

The problem

The office was the bottleneck. Field decisions waited on someone to dig through invoices, inventory lived in people's heads, and the owner was the only one who really knew how the whole operation ran.

The result

Fifteen hours a week back in the office, inventory and job history anyone can pull up in seconds, and an operation that runs without a single person as the bottleneck.

What we did

  • Deployed Groundworks so any owner or office manager can see inventory across every location and pull years of job history in plain language: what we did for a customer, when we did it, and what it cost.
  • Built a succession plan so the business no longer depends on one person, with a clear path from today's owner to the next generation.
  • Stood up training programs so crews run the work the same way every time, without waiting on the office.
  • Put pricing on a consistent footing and got overhead under control, so every job is quoted the same way and the margins actually hold.
An industrial cleaning company
1 tier up: mid-market to Class A property and specialty industrial

The problem

A credible, 30-year, woman-owned firm was stuck in the crowded middle of the market, where buyers pick on price and turnover is treated as normal. It had the quality and the story to win far better buildings, but its target list, its positioning, and its outbound presence were all aimed at the wrong tier. And where its real buyers decide, on LinkedIn, it was invisible.

The result

One tier up. The firm now hunts a higher-value buyer, repositioned from mid-market cleaning contracts to Class A property management and specialty industrial sites.

The ideal customer is redefined around upscale property managers and controlled-environment industrial sites, the target list matches, and the founder can finally put her message in front of them in her own voice, consistently.

What we did

  • Rewrote the ICP to move upmarket and enriched a 34-account target map with named decision-makers, buyer rooms, and timing plays, with a specialty medtech plant flagged as the flagship whale.
  • Repositioned the brand around what the giants cannot copy: the crew that stays, a shine you can see, a founder who guarantees it.
  • Built an AI content engine that turns a topic into a finished, on-brand founder-voice post in under five minutes, plus facility-manager lead magnets built for the higher tier.
  • Rebuilt the weekly staff meeting from five spreadsheet tabs into one live app across 62 accounts, so the team can run the upmarket push.

How I work

One clear path in. It gets more serious as the value gets clearer.

01

Diagnostic

We find where the value is leaking. Start with the AI and Operations Assessment: a five-part read on your data, process, team, tooling, and strategy, with a 90-day roadmap you keep whether or not we work together.

Start here
02

Fractional engagement

I take the operator seat. As your fractional COO or CMO, I own a defined set of results and deploy whatever it takes to move them, month over month. This is the core of how I work, and where most of the value shows up.

The core offer
03

Build and deploy

When a specific system will move the number, I build it. Custom software, integrations, and AI systems, scoped as a project and built to be yours, not rented back to you.

The assessment

Not sure where AI fits? Start by finding out what is actually broken.

The AI and Operations Assessment scores you across five dimensions and hands back a 90-day roadmap. It is the lowest-commitment way to see where an operator would go to work first, and it is yours to keep either way.

Take the assessment →

Five dimensions

  • Data readiness. Can your systems answer a real question?
  • Process fit. Where does work wait on a person?
  • Team literacy. Who can actually run what you deploy?
  • Tooling health. What you have, and what is dead weight.
  • Strategic alignment. Does the tech serve the goal?

Background

  • U.S. Army veteran. I lead from the front and finish what I start.
  • Enterprise technology. Years at IBM and Brocade, and deep in the Salesforce ecosystem.
  • Operator, in the seat. Currently holding COO and CMO roles at growing companies.
  • Builder. I ship the software, so I am never guessing about what the systems can do.

About Ron

I lead with the operating. The AI sits underneath.

I am Ron, founder of Digital391. I have spent my career close to the technology, from enterprise infrastructure to the Salesforce ecosystem to building custom software today. But what companies hire me for is not code. It is judgment, and the willingness to own a result.

So I operate. I sit in the COO and CMO seats, take responsibility for the operations, sales, and marketing numbers, and use AI heavily as one of the tools that gets us there faster than a full-time hire could. If that sounds like the help your business actually needs, let's talk.

Questions

The questions owners ask before we start.

What does Digital391 do?

Digital391 is my fractional operations, sales, and marketing practice. I step into the COO or CMO seat at growing companies, take ownership of the results, and deploy the right systems, AI and otherwise, to hit them. The AI is how the work gets delivered, not the product I sell.

What is a fractional COO or CMO?

A fractional executive is an experienced operator who takes real ownership of your operations or marketing on a part-time basis. You get senior judgment and accountability for a fraction of the cost and commitment of a full-time hire.

Do you build AI agents?

Yes, when a specific system will move the number. But I lead with the business problem, not the technology. Sometimes the fix is an AI system, and sometimes it is a better process, a pricing change, or a tighter follow-up cadence. The AI is one tool among several.

Who do you work with?

Owner-led growing businesses that have outgrown their own processes, from field and home service operations to professional services. The common thread is an owner who has become the bottleneck and wants the business to run without them.

How do I get started?

Start with the AI and Operations Assessment for a fast read on where the value is leaking, or book a working session and bring the thing that is slowing you down. Engagements are scoped to the results you need.

Where is Digital391 based?

Digital391 is based in the Twin Cities, Minnesota, and works with clients worldwide.

Let's talk

Book a working session, not a sales call.

Bring the thing that is slowing you down. In one conversation you will leave with a clear read on where an operator would start, whether or not we work together.

Emailhello@digital391.com
Phone612.991.4825
WhereTwin Cities, Minnesota. Clients worldwide.
Response timeWithin one business day, usually sooner.
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